About
I do not personally implement Behavior-Based Safety processes; I do workshops to help companies who are thinking about doing BBS and companies that are doing it and want to put some sizzle back into their process. All by way of saying that I’m not trying to sell you my consulting services.
I started BBS Foundations to provide a “No-BS Zone” on the web for behavior based safety. I am an independent consultant who does contract work for several companies and I know the difference between selling, persuading, and “telling it straight.”
About Me
I began applying Applied Behavior Analysis in clinical settings in 1970. In 1971, I started implementing Organizational Behavior Management (OBM) strategies in business and industry.
I installed performance improvement systems in automobile assembly, mining, textile manufacturing, logistics and distribution, call centers, retail department stores, nuclear and coal based utilities, insurance, and many other organizational settings.
I have consulted to Maritz, Ford Motor Company, Wal Mart, Blue Cross-Blue Shield, The May Company, Volkswagen, Cominco Mining, BP Chemical, Philips, Marsh McClennan, Maersk, Miller Brewing Company, Kroger, Kodak, Hill’s Pet Nutrition, Vought Aircraft Industries, Savannah River Site, Agrium Industries, Wyeth Pharmaceuticals, United Technologies and many other Fortune 500 Companies. Some highlights:
- For 10 years, served as Senior Vice President of Aubrey Daniels International, America’s oldest and most prestigious firm specializing in behavior-based organizational change strategies, and helped design and market their behavior-based safety process—“SafeR+.”
- Senior Vice President of Marsh McLennan’s Behavioral Services Group specializing in the design and marketing of their behavior-based safety offering. Marsh is the world’s largest risk management brokerage firm.
- Trained and coached thousands of leaders and managers in behavioral science and the use of Positive Reinforcement to accelerate culture change. Coached leadership at all levels how to improve their individual effectiveness and increase their company’s profitability by managing people using positive strategies.
- I publish a business blog entitled Positive Influence that has a worldwide readership. He has been a keynote speaker for Behavioral Safety Conferences, published articles in The Journal of Organizational Behavior Management, and in consulting magazines. I’ve published several articles on internet management websites.
I am most actively involved in the Middle East trying to help them implement culturally-sensitive, customized behavioral safety processes instead of buying American BBS products “off the shelf.” I have an alliance with Integrated Environmental Solutions in Kuwait and presented a paper on Behavior-Based Safety Leadership at the Kuwait ASSE conference in Kuwait.
I know dozens of free-lance, contract BBS consultants that sell expertise and experience and not products.
I know Scott Geller, Tom Krause, Terry McSween and all the other players personally. I know where the skeletons are hidden.
I am dangerously outspoken and can be counted upon to be indiscrete about behavior based safety consultants and their successes and failures.

